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Advantages & Disadvantages of Telemarketing

April 13th, 2013 4:06 am

Telemarketing, marketing in which sales people call potential customers by phone, is the second most common direct marketing method in the United States. One of marketing strategy could very well be to use the phone to sell your products and services. Phone sales or Telemarketing is an extended and widespread method to efficiently contact your customers and close sales.

The advantages of telemarketing are that it:

• Increases your sales territory while reducing the cost of sales visits.

• Increases your efficiency because you can reach more prospects per hour, day and week by phone than you can with in-person sales calls.
• Provides an effective way to perform relationship marketing. You can use the phone to stay in touch with existing customers, introduce new products to them and make additional sales.

• Allows for interaction and personal selling. You can immediately respond to feedback from prospects while you’re engaged in the sales process. This differs from less interactive sales methods, such as direct mail.

Despite the sales value that telemarketing offers, many consumers associate it with a negative image.

Some of the disadvantages of telemarketing are:

• There is a high acquisition cost per sale for purchased prospect lists that typically contain many unqualified prospects. For example, if you purchase a list of home owners in a particular zip code, you will most likely have a low number of interested and qualified prospects. So, you will be making lots of calls that have no yield.

• Telemarketing has become a nuisance to many consumers, and has legal ramifications that must be strictly followed.

• Telemarketing has a negative image and that negative image can tarnish your business reputation.

Types of Market Research Surveys Online

August 8th, 2012 1:42 am

There are many different types of online surveys, each of them has a different purpose. A market research online survey, fills the need’s of market research and provides understanding what consumers want.

As a consumer, you would know that this is a very important aspect of both the buyer and the seller. Therefore, as you can imagine market research surveys online are pretty common and the larger companies pay really good money to those willing to complete them.

What types of market research surveys online are available? A market research survey online can come in many different forms, a traditional paper form, online or by phone. You are asked some questions and you just have to answer them. Pretty simple.

There is also a new type of online market research survey. You may be asked to watch a movie, or go to a specific restaurant and then you will be quizzed about a wide range of questions regarding your experience.

This is a very cool way to get a free meal or a movie, and get paid for it. In addition, it can be a great way to get to know your local area and find new friends.

Also there are teleconferencing market surveys, which are just the same as market research surveys online except they are over the phone and usually range from 30 to 45 minutes. They can pay anywhere from about $40 right up to $120 depending on the service, and whether or not you got a free movie or meal out of it.

What makes an online market research survey so appealing? Let us think about this for a minute. Say you are really into scrap booking, you love it and you do it as a hobby. If someone asked you to participate in market research surveys online to do with scrap booking would you do it? Most likely, yes. Now, what if they offered to pay you for it as well? It would be a definite yes. That is why they are so effective. They will help you stay up to date with your hobby of choice and be paid for doing it.